Product of the Year     Name: Vicky Mitchell Job title: CEO Company name: Switch Sticks Address: 5 Chiswick Green Studios, Evershed Walk, Chiswick London W4 5BW Telephone number: 08541 114 114 Website: www.switchsticks.com Switch Sticks, Product of the Year L-R Vicky Mitchell, Adrienne Lawler, Rebecca Knock (Bartercard)   Judges’ Comments: Put simply, judges thought Vicky Mitchell came up with a fantastic product that tapped into a real customer need. Not only has she found a niche in a market with a growing customer base, but she has also created a product that helps people’s day-to-day lives while adding a bit of colour and fun. The judges saw Switch Sticks as a brave idea, because it turned something that’s normally dull into something funky and friendly.
Martin Webb Presenter, Channel 4's Risking It All Michael Smith Co-founder, Firebox and MD of Mind Candy Karen Darby Founder of SimplySwitch Oli Barrett Founder, Make Your Mark With A Tenner Alex Tew Founder, MillionDollar Homepage Shaa Wasmund Director of Deckchair.com, mykindaplace.com and Bright Station Ventures Tim Cambell Winner of The Apprentice 2005 Julie Meyer Chief Executive, Ariadne Capital Jonathan Moules Enterprise Correspondent, Financial Times
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