register_2008
Product of the Year
 
 
Name: Vicky Mitchell
Job title: CEO
Company name: Switch Sticks
Address: 5 Chiswick Green Studios, Evershed Walk, Chiswick London W4 5BW
Telephone number: 08541 114 114
Website: www.switchsticks.com
Switch Sticks, Product of the Year
L-R Vicky Mitchell, Adrienne Lawler, Rebecca Knock (Bartercard)
 


Judges’ Comments:
Put simply, judges thought Vicky Mitchell came up with a fantastic product that tapped into a real customer need. Not only has she found a niche in a market with a growing customer base, but she has also created a product that helps people’s day-to-day lives while adding a bit of colour and fun. The judges saw Switch Sticks as a brave idea, because it turned something that’s normally dull into something funky and friendly.
               
Martin Webb
Presenter, Channel 4's Risking It All
Michael Smith Co-founder, Firebox and MD of Mind Candy
Karen Darby Founder of SimplySwitch
Oli Barrett Founder, Make Your Mark With A Tenner
Alex Tew Founder, MillionDollar
Homepage
Shaa Wasmund Director of Deckchair.com, mykindaplace.com and Bright Station Ventures
Tim Cambell
Winner of The Apprentice 2005
Julie Meyer Chief Executive, Ariadne Capital
Jonathan Moules
Enterprise Correspondent, Financial Times
 
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