2007 Winners		Key Dates   26th June Open for entries   31st July Entry deadline   25th September Shortlist announced 13th November Startups Awards, Marriott Hotel Grosvenor Square
		Service Business of the Year     Name: Alexandra Kelly Job title: Managing Director Company name: Powerchex Limited Address: Tower Bridge Business Centre, 46-48 East Smithfield, London  E1W 1AW Telephone number: 0870 710 3000 Website: www.powerchex.co.uk Powerchex, Service Business of the Year L-R Alexandra Kelly, Adrienne Lawler, Andrew Collinson (Brighter Business)   Judges’ Comments: The judges were impressed that Powerchex had found a niche in a seemingly staid industry, offering an innovative time and cost saving solution to its clients. Judges were impressed by the company’s commitment to quality service and “obliterating complacency” and it’s no satisfaction refund guarantee. The company has strong ethics, rewarding its staff well and investing in CSR. After being rejected by Dragons’ Den, Alexandra Kelly has bounced back to prove them wrong building a dynamic company with personality in a sector that isn’t known for it.
Doug Richard Founder, School for Startups Margaret Manning CEO, Reading Room Dan McGuire Managing director, Broadbean James Hurley Editor, Growing Business magazine Neil Hutchinson Founder & Managing director, TrafficBroker Will King Founder, King of Shaves Charlie Mullins Managing director, Pimlico Plumbers Joe Cohen Founder & CEO, Seatwave Ed Mitchell Head of Business Performance and Regulation, Environment Agency Mitesh Soma Managing director, Chemistdirect .co.uk
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