Service Business of the Year     Name: Alexandra Kelly Job title: Managing Director Company name: Powerchex Limited Address: Tower Bridge Business Centre, 46-48 East Smithfield, London  E1W 1AW Telephone number: 0870 710 3000 Website: www.powerchex.co.uk Powerchex, Service Business of the Year L-R Alexandra Kelly, Adrienne Lawler, Andrew Collinson (Brighter Business)   Judges’ Comments: The judges were impressed that Powerchex had found a niche in a seemingly staid industry, offering an innovative time and cost saving solution to its clients. Judges were impressed by the company’s commitment to quality service and “obliterating complacency” and it’s no satisfaction refund guarantee. The company has strong ethics, rewarding its staff well and investing in CSR. After being rejected by Dragons’ Den, Alexandra Kelly has bounced back to prove them wrong building a dynamic company with personality in a sector that isn’t known for it.
Martin Webb Presenter, Channel 4's Risking It All Michael Smith Co-founder, Firebox and MD of Mind Candy Karen Darby Founder of SimplySwitch Oli Barrett Founder, Make Your Mark With A Tenner Alex Tew Founder, MillionDollar Homepage Shaa Wasmund Director of Deckchair.com, mykindaplace.com and Bright Station Ventures Tim Cambell Winner of The Apprentice 2005 Julie Meyer Chief Executive, Ariadne Capital Jonathan Moules Enterprise Correspondent, Financial Times
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