Glasses Direct is a business that has broken the mould of the traditional optician and threatens to turn a mature and established industry on itâs head. Having established that the current industry gross margins were enormous, James Murray Wells has developed a new way for people to buy glasses through the internet. The savings for consumers are enormous and consequently Glasses Direct has had to withstand some considerable opposition from established companies which are clearly very concerned by the threat this new business poses.

The judges were also particularly impressed with the way that James has implemented this excellent idea. With a great website and fantastic new technological developments such as Customeyes, allowing you to Îtryâ the glasses online, Glasses Direct is already showing a strong turnover and perhaps what excites the judges even more is the huge potential for this business.

SHORTLISTED FINALISTS:
eCourier Ltd
IMS Lettings Ltd
Royal Day Spa and Health Club

Congratulations to each of the short listed finalists who also win £2,000 of free consultancy courtesy of our sponsors, Business Link