Judges comments
This was a simple, innovative service built on sound technology. 82ASK cleverly combines and uses two emerging technologies to provide a useful service to customers. There is also clearly a demand for a mobile search service. This demand is driven by changes to consumer behaviour which mean we want useful information on demand. The service has been growing at an average of 28% per month since launch and clearly has potential for future growth. They are currently pursuing partnerships with major media and directory enquiry groups. The business is clearly scalable and has outstanding growth potential.