Judges comments
Working closely with schools throughout the UK to boost kidsâ consumption of fruit and channelling some of its revenues into childrenâs charities in the UK, East Africa and Romania, this business hit all the right notes for the judges. Creatively supporting the governmentâs five-a-day programme, Fruity Faces products are inflatable fruits with friendly faces for children to carry and protect their fruit while at school. Through an innovative revenue-sharing scheme the company donates 30p of every product sold to the school concerned. In addition it generates sales via wholesale, retail, charities, sports clubs, mail order catalogues, and licensing agreements. While the company, which ethically sources its materials, was set up in 2004, the product launched in March this year and generated £40,000 worth of orders within six weeks.