Judges comments
Jennie Johnson has built a highly successful business by improving substantially on an existing sector, namely childrenâs nurseries. Her growth has seen turnover soar to nearly £1 million in her first year, and is expected to hit £2 million in her second. This is all down to customer satisfaction, which is consistently far greater than at rivals, due to her customer-focussed approach and in particular more flexibility. Kids Allowed have already opened two centres, and are recognised as the first choice by parents in the area. And Jennie has achieved all this by helping many local parents considerably, becoming a real boost to her community.