| International Business of the Year 2006 |
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Mr Russell Hirst
Valueflora.com
c/o Tangerine PR, Giant Basin
Potato Wharf
Castlefield
Manchester
M3 4NB |
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| t: |
0161 247 8263 |
| e: |
ric@tangerinepr.com / helen@tangerinepr.com |
| w: |
www.valueflora.com |
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About the business
With operations in the UK, USA, Europe, Asia, Africa and Autrailia, ValueFlora.com is truly a global business. Founded in 2003, the company delivers flowers direct from the farm to 120 countires. By cutting out the middleman they are able to offer fresh flowers at the lowest price to the customer.
Judges comments
Through ValueFlora.com, Russell Hirst has grown his business to fulful customer orders in 120 countries within just 3 years. The business model is simple and effective creating a strong platform for future growth. By dealing direct with the farmers, the business misses out the middlemen and is therefore able to pass these savings onto the customer. The business has grown organically in the last 3 years and has attracted over 30,000 customers. Impressively 85% of the customer base have ordered on more than one occasion, with the average customer order 8 times per year. By undercutting the major industry competition, ValueFlora.com is in a strong competitive position. |
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